Where memory becomes fragrance.
An olfactory archive of South Asian heritage. Small-batch candles, hand-poured in Toronto.
Where memory becomes fragrance.
An olfactory archive of South Asian heritage. Small-batch candles, hand-poured in Toronto.
Scent is the shortest way home.
Not in luggage or photographs, but in the invisible architecture of everyday life. The grammar of a culture, passed wordlessly between generations.
Safr exists to archive these moments through scent. Every candle documents what words cannot — small-batch, hand-poured in Toronto.
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Pure soy wax
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Phthalate and Paraben free fragrances
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Eco-friendly wood wick
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Hand-poured in small batches
Core Collection
Scents drawn from memory. Each one, a sensory archive.
Customer Reviews
- Toronto, ON
I bought a discovery pack and received free wax melt pack. Everything smells nostalgic and so familiar yet sophisticated.
- Dar es Salaam, TZ
10/10 product. Kitab is my personal favorite. I also am a huge fan of the minimalistic design. Customer service was also very responsive and helpful
- Manchester, UK
Beautiful, subtle smell that quickly fills the room without being overpowering. The gentle crackling of the wooden wick adds a calming touch. The quality is excellent. I would definitely recommend it to anyone looking for a cozy and relaxing atmosphere!
- Toronto, ON
Best candles I’ve ever gotten! The brand itself is inspired by South Asian heritage which makes you nourish the memories either from childhood or lived there when visiting on a trip. Each purchase experience is smooth, the candles are long lasting and the fragrances are unique in the market - 1000% recommended!!
FAQ
What are your candles made of?
What are your candles made of?
Eco-friendly ingredients is our top priority. We use:
- 100% pure soy wax for a cleaner, longer burn.
- Premium, phthalate- and paraben-free non-toxic fragrances.
- Eco-friendly crackling wood wicks.
Each candle is hand-poured in small batches.
How long do your candles and wax melts last?
How long do your candles and wax melts last?
- 10 oz candles burn for 65-75 hours
- 7 oz candles burn for 45–50 hours
- 3 oz candles burn for 20–25 hours
- Wax melt cubes can be used 2–3 times each
To maximize burn time, read Candle Care 101: 4 Essential Tips to Know
Do you take custom orders?
Do you take custom orders?
Yes! We love creating custom label candles for any occasion, and offer wholesale pricing on orders of 5 candles or more.
Whether it’s for a wedding, corporate event, or personal milestone, reach out to us! We’d love to create something meaningful for you.
Where do you ship?
Where do you ship?
We currently ship across Canada and the U.S.
Orders are processed within 3-5 business days. You’ll receive tracking details once your order is on its way.
Do you offer local pick up?
Do you offer local pick up?
Yes! If you're in the Toronto area, you can select Local Pickup at checkout.
We're located in Scarborough, Ontario, and once your order is ready (typically within 2–3 business days), you’ll receive an email with our full pickup address, pickup hours, contact info, and instructions on how to collect your order.
Important: Pickups are arranged by appointment, and we’ll coordinate a time that works best for you.